The best way to attract the customers you want (and keep the one's you have) is to stand out from your competition
Standing out from the crowd means creating your business brand: Brand You.
Brand You doesn't start with a series of market research interviews.
Know who you are
What you want to say to your customer
Make a bold statement starting with your website
Take it into all of your marketing materials
Brochures, Newsletters
You are building Brand You
